Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
For the Queen’s Platinum Jubilee Pageant, McDonald’s and its creative agencies deliver multi-channel campaign giving a regal twist to its iconic brand marks
‘One’s Lovin’ It’: McDonald’s celebrates the Queen’s Jubilee with a royal makeover
Pearlfisher redesigns McDonald’s’ global packaging system
The Welcome Back campaign, created by Leo Burnett, will appear nationwide with TV, radio and social rolling today out for six weeks.
This Friday 17th July, McDonald’s launches their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals. Opening […]
Campaign celebrates millions of dedicated and often unseen people in the UK and Ireland working overnight. McDonald's and Leo Burnett London communicate the message that, with over 700 restaurants open 24 hours, we serve a world of night workers that most others never see.
McDonald’s and Leo Burnett London have today launched an integrated campaign ‘Night workers’, recognising and celebrating the millions of people working throughout the night that most of us never see. The campaign consists of a hero 60” film and a 30” cutdown that celebrate this unsung community – reassuring them that even if unseen, their hard work is […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]
McDonald's – "The Gift" from Sune Sorensen on Vimeo. Director Sune Sorensen and TPfilm creates an untraditional McDonald’s spot about the most traditional time of the year; Christmas. In an original, character driven story, we follow a modern family rushing to board a train for the airport during the holiday season. In the midst of […]
McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time due to a serious […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]