BARBIE SmartThings DreamHouse: Samsung announces partnership with Warner Bros. Pictures for the release of upcoming movie

BARBIE SmartThings DreamHouse: Samsung announces partnership with Warner Bros. Pictures for the release of upcoming movie

This summer Samsung will mark the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com The release of BARBIE is set to be one of the biggest cultural moments of the year and today, Samsung Electronics Co, Ltd announces its partnership with Warner […]

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung and Cheil create ground-breaking AI app for people with autism that reduces stress-inducing sounds without cancelling all noise

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]

Wunderman Thompson retains Samsung’s European CRM business

Wunderman Thompson retains Samsung’s European CRM business

Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK. The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data. Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue […]

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory  programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).  Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Launched on October 4th, ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography

Samsung Brings Smartphone Camera into True Focus to Inspire New Brand Platform

Samsung Electronics Co., Ltd has revealed a courageous new creative platform that flips camera storytelling on its head. ‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.  By […]

Teaser Campaign Drives Excitement for Samsung Galaxy Unpacked Event

Eleven & We Are Social developed creative that previews upcoming product launches

Teaser Campaign Drives Excitement for Samsung Galaxy Unpacked Event

Today, a new advertising campaign, created by a partnership between creative agency Eleven and socially-led agency We Are Social, launched to drive excitement for the upcoming Samsung Galaxy Unpacked event. The advertising campaign shares a sneak peek at the product news that will be announced during the Galaxy Unpacked event on August 5th, 2020.  Samsung has always designed […]

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